Sticker artwork is ready for production only when the file and the physical requirement agree. A polished logo is not enough if the final size, cutline, application surface or sheet layout is still unknown. The practical goal is to give the production team enough context to review the design at the size and format in which it will actually be used.
You do not need to solve every technical detail before making contact. Send the best file available, identify what is confirmed and mark what still needs advice. That is more useful than presenting assumptions as final specifications.
Start With One Clearly Identified Artwork Version
When several logos, colorways or draft exports are included, name the version that should be quoted. Vector files such as AI, PDF, SVG or EPS are useful when paths and text need adjustment. PSD can preserve layered artwork. A high-resolution PNG or JPG can still communicate the intended appearance, but the final-size quality and edge detail require review.
| Artwork item | Why it matters | What to send |
|---|---|---|
| Final size | Changes text, line and detail readability | Exact dimensions or a practical range |
| Cutline | Defines the finished shape and border | Path if available, or a clear shape note |
| Material effect | Clear and holographic films change the artwork result | Areas intended to be white, clear or reflective |
| Layout | Sheets and rolls need more than individual artwork | Design count, sheet size or roll direction |
Review the Design at Final Printed Size
A common mistake is judging artwork only while zoomed in. Reduce the design to the intended physical size and look at the smallest text, thin lines, narrow gaps and detailed cutline areas. Decide which information must remain readable and which detail is decorative.
For clear film, pale artwork or dark packaging, explain the application surface. White ink or a white backing discussion may be necessary to preserve contrast. For holographic material, decide which areas should reveal the reflective film instead of covering the entire effect with printed color.
Prepare the Production Context
- Sticker format: die-cut, kiss-cut, sheet, roll label or packed set
- Final size, quantity and number of artwork versions
- Application surface and handling conditions
- Material and finish direction if known
- White border, transparent edge or reflective-area preference
- Sheet spacing, roll direction, bagging or backing-card requirement
- Destination market and any document questions
What to Check on the Proof
Compare the proof with your original request, not only with the artwork image. Verify the correct version, dimensions, cutline, border, orientation, design count and packing notes. A digital proof can confirm structure and placement, but it cannot fully reproduce material feel, adhesive behavior or every special-finish effect.
Artwork Rights
Submitted artwork should be original, customer-owned or properly authorized for reproduction. A reference image can explain style or application, but it should not be treated as permission to copy protected characters, logos or another artist's work.